If you take a look at the Instagram “rich list,” you’ll notice that celebrities are demanding upwards of a million dollars for each sponsored post they make.
These stars’ high rates are due less to their reputation as Instagram influencers than to the fact that they are famous celebrities in general.
The rest of us Instagram users will never be able to demand such high sums due only to the size of our following. However, there are many Instagram stars who have been able to forego traditional careers in favour of their growing online popularity.
Become an Instagram influencer from scratch with the help of this post as I walk you through a proven, step-by-step process.
You read it right; you don’t need an established Instagram following to do well here.
Okay, so let’s begin.
Step 1: Create an Instagram Account
In all likelihood, if you’re researching how to become an Instagram influencer online, you already have an Instagram account.
I did, after all, pledge to show you the ropes of Instagram celebritydom.
Naturally, creating an account is the first order of business.
Nothing too complicated there. If you’re using Android, click here; if you have an iPhone, click here.
After installing the app, users have the option of signing up using their Facebook credentials or by entering their phone number or email address.
Picking a username at this point is optional. Take your time, as this is the name that will represent your brand.
Choose a good username with these guidelines in mind:
You can use your entire name, which is the first and best option. I’ve come to that conclusion for a few different reasons. To begin with, it lends an air of reliability. Fake profiles and dubious content exist on the web.
The allegations of an anonymous source are less likely to be believed than those of a known one.
Picking a niche is something we’ll get into below, but if you already have a topic in mind, you can use it to guide your choice of username.
But this is a good idea only if you already have a website with the same name. You can write in-depth articles on the subject for your blog, while also posting relevant images and other content on your Instagram account.
Be sure that your chosen username doesn’t sound too promotional or spammy.
If you’re Lisa Smith and you write blog posts on yoga, you might use any number of handles, like @lisasmith, @lisa smith, @lisayogaqueen, or @everythingyoga. Nonetheless, it’s possible that not all usernames like @ best yoga advice or @ yoga queen__ are created equal.
Step 2: Determine Your Market Specialization
At this juncture, it’s vital to stress that an influencer’s success is not quantified by the quantity of their fan base.
You should care about the number of people who follow you. However, this is not the most important quality of an effective influencer in the corporate world.
Instead, success as an influencer comes from being well-known within a specific subculture.
Here’s why: it’s not hard to amass a sizable fan base. There is a plethora of resources available online that can assist you in attracting a larger audience.
The issue is that there are a lot of other people trying to increase their Instagram popularity in the same ways that you are. There are lots of other folks in this situation.
Instagram users with an audience that is highly similar to your target demographic are the ones most sought after by brands looking to leverage the platform for product promotion.
If they don’t, they might waste resources on people who have no intention of buying anything from them.
In this case, how do you decide on a specific market niche? In a pinch, refer to this handy reference.
Competitor Environment
There needs to be a lot of competition in the niche you choose if you want to attract customers. Marketers in these sectors often test out new methods of customer acquisition, so they may be willing to invest in less conventional strategies like paying for endorsements on social media platforms like Instagram.
Word-of-Mouth is what drives the product.
When was the last time you ordered a spool of thread or a sack of corn without first seeing the feedback of previous customers?
Reviews are unnecessary for mass-produced commodities. It makes no difference where you get them from, or who sells them, because they are all identical.
To succeed in the market you choose, you’ll need to offer products that can be easily defined through images and that pique customers’ curiosity through product reviews (word of mouth).
Buyers may be interested in seeing in-depth product reviews before purchasing items like cosmetics, furniture, and car accessories.
Instagram-friendly products, more significantly, are those that can inspire impulsive buys from consumers. For well deliberated acquisitions, influencer marketing might not be the best strategy.
There aren’t a tone of sawyers
A huge number of Instagram users focus on beauty. For companies trying to employ social media influencers, it presents a myriad of difficulties.
Too many other influencers in your field, though, means you are no longer a unique commodity.
Decide on a subfield where there aren’t already a lot of influential people. Because of the scarcity of your kind, companies are willing to spend more to secure your services for their marketing initiatives.
Step 3: Study Digital Image and Video Manipulation
To gain a sizable Instagram following, it helps to be a competent photographer or videographer. Indeed, Instagram equips you with the fundamentals, like as filters and captions. To get noticed among the millions of Instagram users, though, you need to master the art of taking striking photos.
Warning: It’s easy to go overboard with visual effects. For consistency, use the same Instagram filter or photograph your subject in the same way for each post. The aim is to not just make your postings look professional, but to make them stand out as well. Those that follow you regularly shouldn’t need to look at the username to know it’s you posting.
Pro Tip 2: Hopper HQ has a top-notch image editing software built right into our software. Do not waste money on another tool, and use our tool for all your scheduling needs.
Step 4: Maintain a Regular Publishing Schedule
Achieving influence on Instagram requires constant posting. That’s because of a few different factors.
For starters, you can’t expect all of your fans to be present at the same time. To reach your audience at all hours, publish content throughout the day.
Second, Instagram’s algorithm considers a variety of elements when determining which of your posts will be seen to your followers. Post recency (how recently you’ve posted), post engagement (how well your post is accepted by its initial audience), and past interactions are all factors (how well were your earlier posts received by the specific follower).
Refreshing your content is a breeze when you update on a regular basis. You can see when your Instagram followers are most active, try out new content kinds and hashtags, and gauge the overall reaction of your audience.
Conclusion: have patience and stay consistent.
This article makes it sound like becoming an Instagram influencer is a breeze. Because it actually is what you say it is. What sets you apart is your ability to be patient and regularly produce material, even in the beginning when you do not have many followers.
Perhaps the most challenging aspect of becoming an influencer is attracting your first hundred or thousand followers. Many individuals give up at this point.
If you want to become an influencer, you need to devote many hours every day to publishing high-quality content and implement the strategies I’ve outlined above.
