A lot of companies’ social media strategies revolve around Instagram. The platform has been shown to increase website visits, boost revenue, and stimulate customer interaction.
To that end, 59% of businesses say they will increase their Instagram spending in 2018.
However, you certainly aren’t alone if you’re not satisfied with the development and participation of your Instagram account.
As more and more companies join the platform, competition increases. It’s true that making an effort to broaden your audience is well worth the time and effort. This is because there will be more chances to make your clients happy the larger your audience becomes.
Are you prepared to make changes to your Instagram profile to gain real, active followers? Learn the steps to success in this post!
5 strategies for attracting more Instagram followers
This post is about organically growing your audience before we dive into the specifics.
Yes, it is important to make that distinction.
When it comes to expanding their Instagram fan base, some firms are willing to cut corners. There is no pretence here that there are no pay-to-play platforms.
However, in the long run, brands lose money using these services. Instagram’s algorithm filters out fake followers and accounts that post inauthentic content.
In any case, we’ll cave in and say that real, organic audience growth takes labour.
It’s really worth it to make the effort, though. Here are five of our most tried-and-true suggestions for increasing your Instagram following.
1.Make the most of Instagram’s potential.
The structure of your Instagram profile should be a top priority before you start worrying about how to attract followers.
Does your profile “look the part?” Before anything else, think about:
- You should include your slogan, catchphrase, or customised hashtag in your Instagram bio.
- One of your profile pictures
- The address of your bio (and where it points to)
2.Maintain a regular posting schedule
Having momentum on Instagram is essential. On rephrase, if you randomly post to Instagram, you probably won’t gain any followers.
You gain followers when you consistently publish quality material that they find useful. To keep them, you need to do this again. You shouldn’t let your Instagram account go dormant.
This is why maintaining a consistent publishing schedule is so important. The frequency and volume of your updates are not fixed requirements. The majority of brands update their sites on a daily or near-daily basis. This is in line with the findings of our own study concerning the optimal frequency of posts.
Please see a breakdown of the optimal times to upload photos and videos to Instagram below. On weekdays, “peak” activity occurs between lunchtime and three o’clock in the afternoon.
3.Instagram postings can be scheduled in advance.
Instagram’s algorithm controls how many people see a brand’s post. However, posting at optimal times might still increase exposure. Increasing participation in whatever way is a good thing.
This demonstrates why planning Instagram posts in advance is so important. Sprout’s most recent updates allow businesses to pre-schedule content including Stories, Carousels, Reels, and Posts.
Having information planned out in advance allows for more command and efficiency. Schedule posts in advance on Instagram to help you maintain the cadence we discussed earlier. In this regard, being able to share material from other platforms is also useful.
3.Try to stay away from inauthentic Instagram followers.
When it comes to Instagram, there is a significant gap between phoney and real followers.
It’s not only you, we understand well. It could seem appealing to spend money on fans in order to expand rapidly.
However, the downsides are insurmountable and cancel out any advantages. Why? In light of the prevalence of bogus Instagram followers…
Confuse the organic following you could be getting. Suspicious is a large following for a dormant, low-engagement account. It may discourage people from becoming followers or participating in your community.
Don’t add any value to the bottom line. Consider this. It’s unlikely that any of your bot fans would actually spend money on whatever you’re selling.
Fake followers won’t generate any interest, therefore there’s no point in buying 10,000 of them. Do spammy comments on your blogs really matter?
Users on Instagram may actually interact with your content by sharing, like, and commenting. And genuine fans value your participation with them.
4.Promote your Instagram account whenever possible.
If you want more followers on Instagram, don’t be bashful about spreading the word about your account.
When it comes to promoting your Instagram account, there is no cookie-cutter strategy that will work for everyone. You can think about the following examples:
It might be wise to include sharing buttons for various social media platforms on your website and in promotional emails. Including icons for your many social media accounts simplifies customer discovery and engagement.
Promote your Instagram feed on your website’s main page or individual product pages. Several online retailers have exclusive user-generated content feeds (see below).
Share Instagram posts or updates on your other social media accounts. An upcoming IG Live may be promoted on TikTok or Facebook, for instance.
5.Share information with your audience that they will find useful.
This is easier to say than do.
Filters. Captions. Forms of content. As of now. That’s just skimming the surface.
So many factors must be taken into account. Instagram’s algorithm is temperamental, which doesn’t help. The most effective structure and time for one brand may not be the best for another.
Some companies, for instance, will only use Carousels. When it comes to Reels, others are completely committed. The two methods are equally viable. You’ll soon discover that some types of content do better than others on Instagram. That’s why it’s crucial to put your product through testing.
When it comes to analytics, Instagram’s built-in tools are quite robust. Yet, putting money into Instagram analytics tools will bring your account to the next level.
Using Sprout, for instance, you can quickly compare and contrast the performance of other Instagram accounts in terms of content quality and quantity. Our reporting eliminates the need to speculate on what is and is not successful.
